Made for little moments

NX Baby Store began with a love of soft knits and the small details that make children's clothing special: a hand-embroidered daisy, a scalloped collar, a name stitched just for them.

We design pieces in gentle, natural tones that mix easily together, are kind to delicate skin, and are made well enough to be handed down.

Every personalised item is embroidered to order, so each one is truly theirs.